Environmental Education helps students to understand how their decisions and
actions affect the environment, builds knowledge and skills necessary to address
complex environmental issues, as well as ways we can take action to keep our
environment healthy and sustainable for the future. It encourages character building,
and develop positive attitudes and value
To introduce students to the different genres of literature and to the niceties of
literary expression.
The course is designed as a practical guide to help the students acquire higher levels of
listening and speaking skills. The listening part consists of audio recordings of various kinds
of speeches which are graded from basic comprehension involving information gathering
to advanced listening skills involving deductive comprehension. Each listening unit
comprises a series of exercises intended to help the learners improve their vocabulary
and sense of grammar. Since the course is designed as a student-centered series of
activities, the role of the teacher here is that of a coach. The exercises recommended in
the course are intended to be practised in the class.
COURSE OUTCOMES :
At the end of the course, the students will be able to understand the role of advertising in the business world and the ethical perspective of advertising. Students can identify and understand the various advertising media. They will be able to demonstrate an understanding of advertising strategies and budgets. Students can understand the significance of Integrated Marketing Communication in today’s Context.
Objective
To familiarize the students with the jobs at news desk- news selection, processing, prioritizing and finally, designing the end product. The students develop coordinating skills and the ability to work to deadlines.
Parameters
1. Lab Journal - This is a group project. Students have to produce 2 lab journals consisting of a minimum of nine news stories. Their role involves finding stories, editing and processing it before designing the final news journals.
2. Translation - The students are given news stories in Malayalam to translate it into English
The subject will help the students to understand the decision making process, the market compulsions,
the opportunities and challenges involved in the media history.
The course is conceived as a practice-oriented guide to the development of harder
language skills namely, reading and writing. The reading exercises are designed in such a
way that it helps slow learners as well to acquire adequate skills to go to the higher levels
where the students are expected not only to comprehend factual and implied information,
but also to discern the mechanics with which authors infuse affective elements into
writing. Writing tasks are also graded from simple compositions to attempting
sophisticated literary pieces towards the end of the course. Instead of the conventional
lecture method, the course is to be delivered as guided sessions involving composition
writing and one-to-one mentoring sessions and hence the course material is prepared as a
pair of books consisting of a textbook and a workbook.
COURSE OUTCOMES:
At the end of the course, the students will be able to:
● Understand the concept of Development Communication.
● Analyze the different approaches and theories.
● Interpret the ideas and models of communication in the modern society.
● Analyse the core areas of Development Campaigns.
● Inculcate the idea of social responsibility and create awareness of state and central government welfare measures.
● Apply the various media programme formats of Development Communication.