Ad creative and Campaign Planning
Advertising campaign is a creative and systematic process intended to achieve certain pre - determined objectives of an organisation. This course is to acquaint the students with creative process , creativity in brand building , and the different stages in creating an Ad and Campaign planning
PUBLIC RELATION & CORPORATE COMMUNICATION
Organizations need PR to cover all communication that takes place between employer and employees. . PR plays a crucial role in dealing with outside agencies. Corporate communications is the way a business communicates with internal and external users. PR officer to extend communication with stockholders, media, press, NGO's, government, customers and the general public.
INTRODUCTION TO EVENT MANAGEMENT
Event management involves creating and developing large-scale events which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. Event management involves identifying the target audience, formulating the event concept, planning the overall logistics of the event and conducting project management of the event as a whole.
Television Production and Planning
: Broadcast and electronic media today are
portable sources of entertainment and information distributed by wired and
wireless radio and television stations and networks, sound and video
recordings, and the mobile Internet. They offer informative and entertaining
content of both general and special interest..
FINANCIAL MANAGEMENT
Financial Management is about preparing, directing and managing the money activities of a company such as buying, selling and using money to its best results to maximise wealth or produce best value for money. It is basically applying general management concepts to the cash of the company.
It is crucial for both public and
private sector organisations.
It includes cost of capital, capital budgeting, cash flow analysis, working capital analysis ,dividend decision etc...
HUMAN RESOURCE MANAGEMENT
Every Organization is made of people, HRM is all about acquiring services of people, developing their skills, motivating them to the foremost level and making sure that they continue to maintain their commitment towards their organization.
Advertising Management
Advertising is a marketing technique which involves paying for space to promote a product, service or a cause. It is a global multi billion industry which act as the conduit between the manufacturer and the consumer. The course is intended to get acquainted to fundamentals of advertising, different roles of advertising in marketing, economy and society. Also the development of contemporary advertising, regulatory frame work and Advertisement in India.
BUSINESS STATISTICS
Statistical knowledge helps you use the proper methods to collect the data, employ the correct analyses, and effectively present the results. Statistics is a crucial process behind how we make discoveries in science, make decisions based on data, and make predictions. Business statistics helps management by forecasting seasonal, cyclic and general economic fluctuations. Helps in sound decision making by providing accurate estimates about costs, demand, prices, sales, profits etc.