Advertising Management introduces students to the principles, strategies and practices involved in planning, developing and managing advertising programmes. The course covers the meaning, scope, objectives and types of advertising, advertising appeals, media selection, advertising agencies, creative strategy, campaign planning and advertising budgeting. It also examines advertising effectiveness, consumer behaviour and the role of advertising in brand building and marketing communication. Emphasis is given to contemporary trends such as digital advertising, social media, influencer marketing, content marketing and data-driven advertising. Ethical issues, regulatory concerns and emerging challenges are also discussed through practical examples, case studies and industry applications.
Strategic Management is a comprehensive course that focuses on the formulation, implementation, and evaluation of strategies that enable organizations to achieve long-term competitive advantage. The course provides students with an understanding of how organizations analyze their internal capabilities and external environment, develop strategic alternatives, and make effective business decisions. This course equips learners with the knowledge and competencies needed to formulate and execute strategies that ensure organizational growth, sustainability, and success.
Emerging Technology is a minor course offered in Semester 2 that introduces students to the latest technological advancements shaping modern business and society. The course covers key areas such as artificial intelligence, blockchain, Internet of Things (IoT), and data analytics, along with their practical applications. It aims to develop technological awareness and equip students with the knowledge to adapt to and leverage innovation in a rapidly evolving digital landscape.
HUAMAN BEHAVIOR IS A MANDATORY COURSE FOR BUSINESS STUDENTS. THE COURSE ENABLES THE STUDENTS TO LEARN THE INDIVIDUAL BEHAVIOR AND GROUP BEHAVIOR OF EMPLOYEES, ITS INFLUENCE AND CONSEQUENCES AFFECTING THE OVERALL ORGANISATION PERFORMANCE.
Human behaviour and organisation is the scientific study of how individuals, groups, and structures influence behaviour within a company to improve effectiveness. It focuses on understanding human needs, motivations, and interactions, combining psychology and management to enhance productivity, leadership, and workplace culture.
This course will provide an opportunity for the students to establish their understanding of research throgh critical exploration of research languages and approaches
Supply Chain Management (SCM) is the strategic coordination of all activities involved in the flow of goods, services, information, and finances - from sourcing raw materials to delivering the final product to customers. It integrates key functions such as procurement, production, logistics, inventory management, and distribution to ensure that the right product reaches the right place, at the right time, in the right quantity, and at optimal cost.
The course is highly relevant for anyone preparing for careers in business and management, as supply chains form the backbone of every industry. Understanding SCM helps learners appreciate how organizations operate behind the scenes, make efficient decisions, manage costs, handle disruptions, and build competitive strength in a rapidly changing global environment.
Human Resource Management (HRM)is a foundational course that focuses on the effective management of people within organizations. The course introduces students to key HR functions such as human resource planning, recruitment, selection, training and development, performance appraisal, compensation management, employee welfare, industrial relations, and talent management. It emphasizes the role of human resources in achieving organizational goals and enhancing employee performance. The course prepares learners to address workplace challenges and contribute to organizational success through effective people management.