Course image Emerging Technology
Business Administration BBA

Emerging Technology is a minor course offered in Semester 2 that introduces students to the latest technological advancements shaping modern business and society. The course covers key areas such as artificial intelligence, blockchain, Internet of Things (IoT), and data analytics, along with their practical applications. It aims to develop technological awareness and equip students with the knowledge to adapt to and leverage innovation in a rapidly evolving digital landscape.

Course image Human and Organisation Behavior
Business Administration BBA

HUAMAN BEHAVIOR IS A MANDATORY COURSE FOR BUSINESS STUDENTS. THE COURSE ENABLES THE STUDENTS TO LEARN THE INDIVIDUAL BEHAVIOR AND GROUP BEHAVIOR OF EMPLOYEES, ITS INFLUENCE AND CONSEQUENCES AFFECTING THE OVERALL ORGANISATION PERFORMANCE. 

Course image Human Behaviour and Organisation
Business Administration BBA

Human behaviour and organisation is the scientific study of how individuals, groups, and structures influence behaviour within a company to improve effectiveness. It focuses on understanding human needs, motivations, and interactions, combining psychology and management to enhance productivity, leadership, and workplace culture.

Course image BUSINESS RESEARCH METHODOLOGY
Business Administration BBA

This course will provide an opportunity for the students to establish their understanding of research throgh critical exploration of research languages and approaches 

Course image Supply Chain Management
Business Administration BBA

Supply Chain Management (SCM) is the strategic coordination of all activities involved in the flow of goods, services, information, and finances - from sourcing raw materials to delivering the final product to customers. It integrates key functions such as procurement, production, logistics, inventory management, and distribution to ensure that the right product reaches the right place, at the right time, in the right quantity, and at optimal cost.

The course is highly relevant for anyone preparing for careers in business and management, as supply chains form the backbone of every industry. Understanding SCM helps learners appreciate how organizations operate behind the scenes, make efficient decisions, manage costs, handle disruptions, and build competitive strength in a rapidly changing global environment.


Course image Human Resource Management
Business Administration BBA

Human Resource Management (HRM) is the strategic approach to managing an organisation's employees, encompassing recruitment, training, performance management, compensation, and safety. It aims to maximize employee productivity while aligning personal goals with company objectives, ensuring a productive and compliant workplace.

Course image DIGITAL MARKETING
Business Administration BBA

This Digital Marketing course provides comprehensive training on the core elements of online marketing, including SEO, email marketing, and social media marketing. Students will learn how to optimize websites for search engines, drive organic traffic, and improve online visibility. The course offers hands-on experience in crafting effective email campaigns that engage audiences and boost conversions. Through practical exercises, students will gain skills in using various social media platforms for brand promotion and audience interaction. Real-world case studies and live projects ensure that students can apply the strategies they learn in a practical setting. By the end of the course, students will be equipped to implement digital marketing strategies effectively across different channels.


Course image photography BBA-GIFTIN
Business Administration BBA

Photography combines the significance of art, history, and digital awareness into one, which is a
creative and artistic technology. Photography teaches creative skills that could lead into a career in
the performing arts, or as a professional artist or photographer. the course will address the aesthetic
principles as they relate to composition , space, light and colour.